Effective Advertising Tips For Listing Vacation Rental Property Successfully

By Richard Burns


Renting vacation properties is big business, and people take it seriously. Unless you are planning on renting just to friends and family, you will have to step up your game to get good renters who will recommend your house to others and return themselves. Listing vacation rental property is more than just putting a line item description on a rental property website.

If you don't have great photos, it won't matter what else you've got. Readers will pass right by the bold headline, great description, and below market rates if the pictures aren't up to par. You can overcome a lack of beachfront, mountain views, and small bedrooms if the photos you include in your listing are well done. If you need to hire a professional to take the pictures, it will be money well spent. Blurry photos, poorly composed, will turn off any potential renter.

For some reason there are homeowners who think they can get away with uploading stock photography of anonymous beaches, snow capped mountains, and state of the art appliances. This always backfires. Renters will figure it out as soon as they get to your house, and they won't be pleased. Only real photos will do, and the more the better.

Your headline is second in importance to your photos. You only have a second to intrigue your reader so you need an attention grabber. Instead of using vague or general language, you need to be concise and specific. Everybody has bedrooms and bathrooms, so you don't want to waste space in your headline advertising that. Decide what's exceptional about your location or view and capitalize on it.

Your description should be made up of short, punchy phrases with a call to action at the end. Every word counts so you need to choose them carefully. Misspelled words, sloppy grammar, or obscure jargon will have a negative impact on the reader. Overselling is just as big a mistake. When renters show up and find out what you have done, you will pay for it in poor reviews and no return business.

When you are deciding where to advertise, the rule of thumb is to saturate the marketplace. Instead of comparing and contrasting the various sites when it comes to traffic and search engine optimization, put your listing on as many sites as you can. The more places you advertise, the more people will see your listing, and the chances you will rent your house are exponentially higher.

You have to make your contact information a prominent part of your advertising. It's not enough to publish your email address or give renters a number where they can leave a message. Most of them like to be able to talk to a real person if they want more information or are just testing to see if you seem legitimate. Publishing your phone number will make a difference.

If you have a vacation home that sits empty unless you are in it, renting it can be a great idea. You will make some extra money without much effort. You have to beat the competition to the best renters though.




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